Social media benchmarking firm Unmetric calls out the teams that are winning and losing when it comes to social media.
CHICAGO, Calif. (PRWEB) June 13, 2012
The road to the NBA finals is a competitive one, and any team will tell you that having loyal, engaged and enthusiastic fans gives them a competitive edge. But how can this enthusiasm be measured and what can teams do to increase their fan support? Social media may provide the answer.
Social media interaction heats up during the playoffs as fans look to track the success and failures of their team as they push toward the championship. Unmetric, the leading social benchmarking company, today releases its NBA Playoffs report, detailing the social media efforts of the top 16 NBA teams participating in the 2012 playoffs to better understand the interaction between the top performing teams and their fans.
With this NBA Playoffs report, Unmetric identifies which teams are doing the best job at gaining new fans, keeping them updated, and carrying on conversations via social media.
The report relies on the Unmetric Score, a measurement unique to Unmetric's platform, designed to take benchmark algorithms to the next level. The score is a scientific blend of 24 qualitative and quantitative social media metrics, weighted and balanced to produce a single benchmarkable number.
According to the Unmetric Scores, the LA Lakers rank as the highest social media franchise, followed closely by the Miami Heat. Not surprising, considering the Lakers have over 15 million social media connections, and the Heat reigns supreme when it comes to engagement and conversation percentage. But that doesn't mean they dominate in every category; looking at a break down of some of the other measured categories, the LA Clippers have done the most to boost their social media presence over the last season.
Additionally, while the Memphis Grizzlies have the lowest combined Unmetric score, the report concludes that the Boston Celtics have done the worst job at conversing with fans on social media. The team replies to zero percent of its tweets, and has the lowest percentage of conversations with fans.
The report also delves into the specific content that teams post on Facebook and Twitter. Most frequently teams focus on player news, followed by post-game news and franchise news. Dallas leads the pack, rarely talking about anything other than themselves and their achievements.
As it relates to Facebook and Twitter, here's a break down of the metrics worth noting:
- Â Â Â Â Top 5 Teams Combined Unmetric Score
2.    Miami Heat - 130
3.    Boston Celtics - 119
4.    LA Clippers - 114
5.    Chicago Bulls - 108
- Â Â Â Â Top 5 Teams - Total Number of Connections (Facebook likes + Twitter followers)
2.    Boston Celtics - 6,877,726
3.    Chicago Bulls - 6,375,326
4.    Miami Heat - 6,001,010
5.    New York Knicks - 2,793,684
- Â Â Â Â Fastest Growing Teams on Facebook
2.    Chicago Bulls - 43%
3.    OKC Thunder - 37%
4.    NY Knicks - 29%
5.    Miami Heat & Orlando Magic - 24%
- Â Â Â Â Slowest Growing Teams on Facebook
2.    Boston Celtics - 13%
3.    Dallas Mavericks - 15%
4.    San Antonio Spurs - 16%
5.    LA Lakers - 17%
No comments:
Post a Comment